The Endurance by James Caird Timepieces
There is a pretty good argument that
a classic diving watch is the most versatile of all designs, a
perception that no doubt traces its origin to the ubiquitous Rolex
Submariner. The Endurance follows this line as well. It presents a
simple, sober dial with the minute track printed on the rehaut.
Polished, applied stick and triangle markers, and sword hands are filled
with white C3 SuperLuminova. The text is limited to the brand name up
top bisected by a small star, and the model, "Automatic", and water
rating below, printed in a plain white serif font. It is not fancy or
stylized, but it is still a welcome respite from the unbearably dull
sans-serif so commonly used by micro brands. Dials are black, navy, or
tobacco.
Overall,
the James Caird Endurance ticks all the boxes. It is handsome,
restrained, capable, and has some attractive detailing. It is a safe,
conservative look that can go almost anywhere, and that may be my one
criticism. It's too safe. There is just nothing that
distinguishes it from the rest of the crowded dress-diver field. It is
certainly attractive, but I fear it lacks a hook to draw in potential
buyers and get them excited. A spot of color, an uncommon lume choice,
or some other small flourish would have gone a long way to making it an
appealing alternative to similar pieces from established juggernauts
like Citizen and Seiko. Still, I must emphasize that this is a perfectly
lovely watch. It's quietly attractive, but attractive nonetheless.
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